we took Reuters facts as the base… readers could see the facts… ”ĭavid Brain: “Blogging has fundamentally changed way companies engage with their communities… see Dell Hell… it’s turned that company inside out.” Question from WeMedia forum host – “What is Reuters doing to engage with audiences creating content?”Panelist CEO Reuters: “Currently we have an agreement with global voices…trusted bloggers in many countries….

I wouldn’t go there to find out what’s happening in Chad… people still want news from a credible source.” It’s like going down to the pub and having a chat with your friends. Panelist Nihal Arthanayake: “I’m addicted to myspace. Results of the “Wemedia Trust in the Media Survey” (created by GlobeScan) asked “Do you trust blogs?” The BBC and The Media Centre are also live blogging the event (and probably a dozen other people like me!) I’ll be blogging stuff from time to time throughout the day.

Today I’m at the wemedia conference, taking place today in the studio usually used for Top of the Pops at the BBC’s Television Centre in London. (Note: See this post for information on the WeMedia Fringe event tonight, including VENUE information)

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